Course Overview
This AI for Business Professionals course provides essential skills for anyone seeking to understand, evaluate, and implement AI-powered solutions in real-world business settings. Designed for non-technical professionals, team leads, and decision-makers, this course demystifies generative AI and gives you practical experience using AI responsibly and effectively in your daily work. Over two engaging days, you’ll learn prompt engineering, evaluate real AI outputs, explore no-code automation tools, and calculate return on investment for department-level AI use cases.
Through hands-on labs and case studies drawn from current industry practice, you’ll gain the confidence to identify where AI fits and where it doesn’t. Whether you’re exploring AI for the first time or looking to sharpen your strategic thinking, this course equips you with the language, tools, and frameworks needed to lead AI adoption thoughtfully and effectively in your organization.
Objectives
- Understand the Fundamentals of Generative AI: Learn what generative AI is (and isn’t), how it works, and where it fits into business operations.
- Explore Key Concepts and Terminology: Get fluent in terms like models, context, tokens, prompts, hallucinations, and bias.
- Identify Effective Use Cases for AI: Analyze common business workflows and spot high-value tasks that are suitable for AI automation.
- Write Clear, Targeted Prompts: Practice building effective prompts for different roles, goals, and constraints.
- Evaluate AI Output for Quality and Risk: Use frameworks to assess tone, accuracy, structure, and whether the AI’s response is trustworthy.
- Build and Share Prompt Systems: Learn how to create, maintain, and document reusable prompt libraries for team-wide adoption.
- Mitigate AI Risks and Bias: Understand the limits of AI, where human oversight is essential, and how to avoid unintended outcomes.
- Leverage No-Code AI Tools: Use platforms like Zapier and Power Automate to integrate AI into daily workflows—without writing code.
- Measure AI’s Business Impact: Calculate time saved, error reduction, and ROI for AI implementations across different departments.
- Apply Real-World Insights from Case Studies: Explore how real organizations are using AI today to improve operations, reduce burnout, and increase efficiency.
Audience
- Business professionals who want to understand how AI works
- Team leads looking to improve workflows with AI tools
- Managers responsible for digital transformation or innovation
- Anyone exploring how to use AI in HR, finance, or operations
- People evaluating tools like ChatGPT, Claude, or Gemini for work
- Professionals concerned with AI ethics, privacy, or compliance
- Non-technical staff who want to use AI confidently and safely
- Anyone curious about what AI can (and can’t) do in business
Prerequisites
- Basic Keyboard Proficiency: Ability to efficiently navigate and use a keyboard, including typing, copy-pasting, and basic internet browser use.