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CIW: Social Media Strategist – V2.0 (1D0-623v2.0)

Prepare for the CIW 1D0-623 certification exam with the CIW: Social Media Strategist – V2.0 course. The course provides complete coverage of the 1D0-623 exam objectives and helps in explaining the differences between social media and mobile social media, including location and time sensitivity along with identifying the common types of tools used with social media and explain what kind of information they provide. The social media course also provides skills on social media strategies and campaigns.
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  • Price: $249.00
  • Delivery method: eLearning
  • DIR Discount: 20%

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Test Prep
55+ Pre Assessment Questions | 3+ Full Length Tests | 88+ Post Assessment Questions | 165+ Practice Test Questions
Features
48+ Videos | 03:08+ Hours
The exam consists of linear, multiple choice, fill in the blank, fact-based and situational questions.
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Outline

Lessons 1:
Introduction to Social Media

  • Social Media Introduction
  • What is Social Media?
  • Social Media Foundation Technologies
  • Social Media Communication Methods
  • Types of Social Media
  • Mobile Social Media
  • Social Media Engagement
  • Introduction to Social Media Tools
  • Lesson Summary
  • Optional Labs

Lessons 2:
Using Social Media in Business

  • Embracing Social Media
  • Business Adoption of Social Media
  • Organizational Goals for Social Media
  • Social Media Job Roles
  • Social Media Impact on Business
  • Boosting Brand Recognition
  • Social Media Consumers
  • Advantages of Social Media in Business
  • Lesson Summary
  • Optional Labs

Lessons 3:
Developing a Social Media Strategy

  • Social Media Strategies
  • Listening and Analyzing
  • Analyzing Market Segments
  • Social Media Strategic Plan Incorporating the Business Marketing Plan and Goals
  • Personas
  • Targeting the Audience
  • Using a SWOT to Analyze a Social Media Plan
  • Services Marketing Mix: The 7 Ps of Marketing
  • Lesson Summary
  • Optional Labs

Lessons 4:
Creating a Social Media Campaign

  • What Is a Social Media Campaign?
  • Planning a Social Media Campaign
  • Campaign Project Management
  • Personal Standards
  • Work-Based Learning Experience
  • Planning a Campaign
  • Campaign Strategies and Tactics
  • Developing Social Media Content
  • Curating Content
  • Time Management
  • Lesson Summary
  • Optional Labs

Lessons 5:
Social Media Platforms

  • Platform Selection
  • Choosing the Appropriate Platform
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Media Sharing
  • Industry or Niche Platforms
  • Social Media Algorithm Changes
  • Social Media Communities
  • Gaining an Advantage from Social Media Trends
  • Lesson Summary
  • Optional Labs

Lessons 6:
Presentations and Business Blogs

  • Social Presentations
  • Planning a Presentation
  • Developing Presentations
  • Promoting Your Presentations
  • Delivering Presentations
  • Presentation Follow-up and Analysis
  • Presentation Technologies
  • Business Blogs
  • Lesson Summary
  • Optional Labs

Lessons 7:
Risks, Reputation, and Crisis Response

  • Social Media Risks
  • Assessing Risks
  • Risk Management Strategy
  • Social Media Policies
  • Managing Social Media Data
  • Legal and Regulatory Compliance
  • How Copyright Works with Social Media
  • Accessibility Compliance
  • Netiquette and Cultural References
  • Legal vs Ethical Issues
  • Security Standards
  • Ethical Reasoning and Judgment
  • Reputation Management
  • Lesson Summary
  • Optional Labs

Lessons 8:
Social Media Advertising

  • Social Media Advertising
  • Advertising on Facebook
  • Advertising on Instagram
  • Advertising on Twitter
  • Advertising on LinkedIn
  • Advertising on Google Platforms
  • Advertising on Pinterest
  • Selecting the Best Advertising Platform
  • Social Media Advertising Best Practices
  • Lesson Summary
  • Optional Labs

Lessons 9:
Social Media Metrics and Analytics

  • Social Media and Big Data
  • Social Media Mining
  • Social Media ROI and Metrics
  • Tools for Tracking Metrics
  • Lesson Summary
  • Optional Labs

Lessons 10:
Reports and Optimization

  • Social Media Reports
  • Social Media Optimization (SMO)
  • Lesson Summary
  • Optional Labs